Freshness Dating & Traceability Coding

Go Ahead-throw out the carton. The label is right on the egg.

Customer-focused retailers throughout the country are working with their egg suppliers to integrate the Freshness Dating & Traceability Coding technology into the egg packaging process so consumers like you can enjoy the benefit this service offers. The marking system is at the processing facility and uses a laser light to make a micro-thin groove in the eggshell. On white eggs the process leaves a contrasting darker mark, and a lighter mark on brown eggs.

Freshness dating... pure and natural.

Prior to receiving acceptance from the United States Department of Agriculture (USDA), New Market Impressions worked with multiple third-party laboratories to ensure that the process does not negatively impact the shell quality or permeability.

USDA Accepted

The USDA, which is responsible for the safety of meat, poultry and egg products, has accepted the New Market Impressions marking process for use on eggs - the only recognized etching solution.

This USDA accepted organic marking process is Tamperproof and Permanent. Nothing is added to the egg or the laser light. No coloring or additive is used making it completely pure and natural.